OpenAI scrubs mention of Jony Ive partnership after judge’s ruling over trademark dispute
June 23, 2025
A budding partnership between OpenAI CEO Sam Altman and legendary iPhone designer Jony Ive to develop a new artificial intelligence hardware product has hit a legal snag after a federal judge ruled they must temporarily stop marketing the new venture. OpenAI last month announced it was buying io Products, a product and engineering company co-founded by Ive, in a deal valued at nearly $6.5 billion. But it quickly faced a trademark complaint from a startup with a similarly sounding name, IYO, which is also developing AI hardware that it had pitched to Altman’s personal investment firm and Ive’s design firm in 2022.
