What’s in a name? A small fortune for businesses around Fort Bragg
Businesses around Fort Bragg in North Carolina are facing a challenge now that the Trump administration has once again renamed the military post. Fort Bragg and other military installations that were once named for Confederate figures from the Civil War were rebranded under the Biden administration. Fort Bragg became Fort Liberty. But a couple of months after Ralph Rodriguez opened Fort Liberty Pawn & Gun, the Defense Department changed the name back to Fort Bragg. Now he is having to change signs, uniforms, stationery and government paperwork, costing about $30,000. Several other businesses are facing the same problem. And the name change is costing taxpayers, too. The state expects to spend about $200,000 changing all the highway signs back.
