cracker barrel new logo rebrand efforts.

Cracker Barrel is marching forward with an ongoing makeover. And to some fans’ dismay, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated with Cracker Barrel over the years. The man leaning on that barrel is also gone, as are the words “Old Country Store.” Instead, the new emblem features a simpler design with just “Cracker Barrel” written on a gold background, which also has a semi-updated shape. Beyond a new logo, the continuing rebranding effort has also included remodeling its country-style restaurants and stores.