PIERRE, S.D. – The South Dakota Department of Revenue announced a significant economic boost from the 2025 Sturgis Motorcycle Rally, reporting an estimated $1,581,736 in tax collections. The total represents a 13% increase over the $1,399,501 collected during last year’s event.
The figures, which include state sales, tourism, and municipal taxes, highlight the financial impact of the event across the Black Hills. State sales tax accounted for the largest portion of the revenue, totaling $901,513, up from $790,805 in 2024. The 2025 rally also generated $299,619 in state tourism tax and $380,604 in municipal taxes.
The increase in revenue was supported by a notable rise in vendor participation. The number of temporary vendors grew by 32% over 2024, reaching a total of 1,181.
In the Northern Black Hills, which includes Sturgis and surrounding communities in Meade and Lawrence counties, 1,069 vendors generated $1,169,300 in tax revenue, an 18% increase from last year. The Southern Black Hills region, which encompasses Rapid City, Custer, Hill City, and Keystone, saw 112 vendors contribute $412,436 in tax collections.