RAPID CITY, S.D. – A lifetime of motorcycle memories is now up for grabs and it’s all for a good cause.
Rice Motorsports owner Wade Rice is opening the doors to a collection decades in the making, auctioning off everything from collectible Victory Motorcycle memorabilia to one-of-a-kind banners, posters, and shirts. The proceeds will benefit Girls Inc. of Rapid City and the Club for Boys, two local organizations Rice has supported for years.
“We’ve stored all this for so long,” Rice said during an interview on The Roadhouse Show. “It’s time for it all to have a new home and I thought, why not let it help our community while we’re at it?”
Among the highlights is a Ricky Carmichael signed Suzuki championship banner, a rare piece from one of the most celebrated riders in motocross history. “He signed it right there in our store,” Rice said with a grin. “I told him I might keep it or auction it, and he said, ‘Either way, it’s pretty cool.’” The banner comes with a laminated photo of Carmichael signing it, and Rice hopes it will fetch over $200, though co-hosts Brandon Jones and Zach Conger believe it’s worth much more.
The auction also includes a massive Excelsior-Henderson billboard once displayed during the Sturgis Rally, a relic from a motorcycle brand long gone but not forgotten. “If someone’s got a big hangar or garage, that thing would look incredible,” Rice said. “It’s the only one like it in the country.”
Hosted through McPherson Auction and Realty, the online bidding process allows participants to join from anywhere in the world. “It’s a little like eBay,” Rice explained. “You can watch bids go up in real time. Even if you don’t buy, it’s fun to see how it all unfolds.”
With Rice Motorsports’ roots stretching back to 1916, the auction is more than a sale it’s a celebration of history, passion, and generosity. “Some of this stuff is worth a lot, some isn’t,” Rice said. “But none of it does any good sitting in a drawer when it could bring joy to someone else and help kids in our community.”
Bidding is now open at McPhersonAuction.com, where users can browse, register, and place their bids. A public preview of the items is available at Rice Honda’s old location at 301 Campbell Street, behind the Jeep store.
Rice said he expects some bidders to “give with their heart,” knowing their winning bids will help local children thrive.
“It’s fun, it’s nostalgic, and it’s for a purpose,” Rice said. “I think people will feel good being part of this.”