Thu, July 31 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

Band of Fools is storming the stage for an unforgettable night of pure classic rock energy! We’re talking blistering guitars, powerhouse vocals, and the kind of live performance that’ll have you singing along, air-guitaring in your seat, and dancing like it’s the golden age of rock ‘n’ roll. This is more than just a concert—it’s a full-throttle revival of […]

Guild Of Ages is a melodic hard rock/AOR band that originally formed in Denver in 1989 under the name Caught In The Act (later shortened to CITA). They made a name for themselves in Europe and Japan during the ’90s, releasing several albums and touring before legal issues prompted a 1998 name change to Guild Of Ages. Their sound […]

All aboard! Last Train to Juarez is rolling into town, bringing their signature blend of gritty desert rock, punk energy, and outlaw country soul for a night of unbridled musical mayhem. Hailing from Arizona, this hard-touring quartet delivers raw, whiskey-soaked anthems that’ll have you raising hell and chasing redemption before last call.

Black Stone Cherry And REHAB Friday, August 1, 2025 Ages 21+ No tickets required. All rally concerts are free w/ paid VIP upgrade options.  

Nick Gold will be appearing nightly during the rally.

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th. Come ROCK […]

Fri, August 1 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th.

 A NIGHT OF RAW COUNTRY SOUL & OUTLAW SPIRIT!  Country music ain’t dead—it just needed Shelby Lee Lowe to wake it up. Straight outta the heart of Tennessee, this rising star is bringing his gritty, truth-telling anthems to Sidehack Saloon  for a night of real country music—the kind that hits like whiskey and lingers like smoke. Lowe’s songwriting blends hard-lived […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th. Cody Parks […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th. Hailing from […]

Guild Of Ages is a melodic hard rock/AOR band that originally formed in Denver in 1989 under the name Caught In The Act (later shortened to CITA). They made a name for themselves in Europe and Japan during the ’90s, releasing several albums and touring before legal issues prompted a 1998 name change to Guild Of Ages. Their sound […]

Band of Fools is storming the stage for an unforgettable night of pure classic rock energy! We’re talking blistering guitars, powerhouse vocals, and the kind of live performance that’ll have you singing along, air-guitaring in your seat, and dancing like it’s the golden age of rock ‘n’ roll. This is more than just a concert—it’s a full-throttle revival of […]

See Night Ranger Saturday August 2nd at Full Throttle Saloon. Visit our website for more information.

Saturday, August 2, 2025 With Dakotah Faye Music begins at 5:30 pm Ages 21+ No tickets required. All rally concerts are free w/ paid upgrade options.

Sat, August 2 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally. Add to calendar

Loud. Raw. Unstoppable. BOMBSTATIK is bringing their high-octane sonic assault to Shade Valley Camp Resort for a night that will leave your ears ringing and your heart pounding. This isn’t just a concert—it’s a full-scale rock ‘n’ roll detonation. BOMBSTATIK doesn’t just play music—they declare war on the mundane. If you crave real, sweat-drenched, amplifier-worshipping rock, this is your battle cry.

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th. Hailing from […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th. Pecos & […]

RATCHET DOLLS taps into the spirit, energy, and raw excitement of vintage Rock ‘n’ Roll and traditional Heavy Metal. Hailing from Texas, this high-adrenaline band is the best example of living life loud, bringing a mix of infectious riff-heavy rock and unfiltered attitude to the stage. Catch them August 2nd & August 5th!

MOJO GYPSY is bringing their electrifying blend of blues, rock, and soul to the stage! Don’t miss a night of raw energy, fiery riffs, and soul-stirring vocals that’ll leave you breathless. Get ready to groove, sweat, and feel the magic of MOJO GYPSY live!

THE COMANCHEROS are riding into the 85th Sturgis Motorcycle Rally for a night of outlaw country, southern rock, and biker anthems! Saddle up for a high-energy performance packed with hard-driving tunes, whiskey-soaked vocals, and the raw spirit of the open road. Whether you’re a die-hard biker or just love great live music, this is one party you won’t […]

See Hank Williams Jr. at Full Throttle Saloon Sunday, August 3rd. Visit our website for more information.

Ian Munsick and Tyler Halverson Sunday, August 3, 2025 Ages 21+ No tickets required. All rally concerts are free w/ paid VIP upgrade options.

Sunday, August 3rd, 2025 Iron Horse Saloon Concert Area Register: 11:00 AM Show: Noon - 3:00 PM, Awards: 4:00 PM

Sun, August 3 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

Get ready for an unforgettable night of soulful vocals, electrifying energy, and breathtaking performances! Jessica Loobey is taking the stage for a one-night-only show that you do not want to miss! From powerful ballads to high-energy hits, Jessica will bring her signature style and incredible stage presence to life. Whether you’re a longtime fan or just discovering her music, […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th. Since their […]

LEWD AND CRUED – The wildest, sleaziest, most explosive Mötley Crüe tribute act on the planet – is coming to STURGIS to bring the 1980s Sunset Strip debauchery straight to your face! Expect all the hits, the leather, the lights, and the chaos as Lëwd and Crued channel the raw energy of Mötley Crüe’s prime—complete with shout-along anthems, drum solos that shake the walls, and enough […]

 A NIGHT OF RAW COUNTRY SOUL & OUTLAW SPIRIT!  Country music ain’t dead—it just needed Shelby Lee Lowe to wake it up. Straight outta the heart of Tennessee, this rising star is bringing his gritty, truth-telling anthems to Sidehack Saloon for a night of real country music—the kind that hits like whiskey and lingers like smoke. Lowe’s songwriting blends hard-lived […]

2025 is gonna be Nothin’ But a Good Time! Back by popular demand, the world’s #1 Poison tribute Shot of Poison is hitting the stage August 3rd & 4th at Shade Valley Camp Resort. Get ready for big hair, face-melting solos, and all the high-energy glam metal hits that made Poison legendary!

See Tesla at Full Throttle Saloon Monday, August 4th. Visit our website for more information.

Monday, August 4, 2025 Ages 21+ No tickets required. All rally concerts are free w/ paid VIP upgrade options.

Monday, August 4th, 2025 Iron Horse Saloon Concert Area Register: 11:00 AM Show: Noon - 3:00 PM, Awards: 4:00 PM

Mon, August 4 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

Loud. Raw. Unstoppable. BOMBSTATIK is bringing their high-octane sonic assault to Shade Valley Camp Resort for a night that will leave your ears ringing and your heart pounding. This isn’t just a concert—it’s a full-scale rock ‘n’ roll detonation. BOMBSTATIK doesn’t just play music—they declare war on the mundane. If you crave real, sweat-drenched, amplifier-worshipping rock, this is your battle cry.

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th. The Lowdown […]

2025 is gonna be Nothin’ But a Good Time! Back by popular demand, the world’s #1 Poison tribute Shot of Poison is hitting the stage August 3rd & 4th at Shade Valley Camp Resort. Get ready for big hair, face-melting solos, and all the high-energy glam metal hits that made Poison legendary!

All aboard! Last Train to Juarez is rolling into town, bringing their signature blend of gritty desert rock, punk energy, and outlaw country soul for a night of unbridled musical mayhem. Hailing from Arizona, this hard-touring quartet delivers raw, whiskey-soaked anthems that’ll have you raising hell and chasing redemption before last call.

Dokken is revving up to rock the Sturgis Motorcycle Rally 2025 with a high-octane, high-energy performance at Shade Valley Camp Resort on Monday, August 4th! Get ready to scream along to metal anthems like “Breaking the Chains,” “Tooth and Nail,” and “In My Dreams” as the rally roars into the night! Bikers and metalheads unite! This […]

Tuesday, August 5, 2025, | Full Throttle Expo Center Join us at the landmark 85th Annual Sturgis Rally for the motorcycle industry’s premier networking event—Full Throttle Industry Day. Hosted at the Full Throttle Expo Center, this is where V-Twin business happens. This one-day event is crafted to connect brands, builders, marketers and media from across […]

See Disturbed at Full Throttle Saloon Tuesday, August 5th. Visit our website for more information.

Tuesday, August 5th, 2025 Iron Horse Saloon Concert Area Register: 11:00 AM Show: Noon - 3:00 PM, Awards: 4:00 PM

and early sets from The Four Horsemen Playing 3 Nights: Tuesday, August 5, 2024 Wednesday, August 6, 2024 Thursday, August 7, 2024 Ages: 21+ Tickets: No tickets required.  All rally concerts are free of charge.

Tue, August 5 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

 KNOCK OUT – THE ULTIMATE CLASSIC HARD ROCK EXPERIENCE! Get ready to ROCK! KnockOut is bringing the high-voltage sounds of the ’70s, ’80s, and ’90s to Shade Valley Camp Resort for a night of high-octane, fist-pumping tribute to the greatest decades of hard rock! We’re talking about a full night of explosive hits from the golden age when rock gods ruled […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th. Born and […]

RATCHET DOLLS taps into the spirit, energy, and raw excitement of vintage Rock ‘n’ Roll and traditional Heavy Metal. Hailing from Texas, this high-adrenaline band is the best example of living life loud, bringing a mix of infectious riff-heavy rock and unfiltered attitude to the stage. Catch them August 2nd & August 5th!

MOJO GYPSY is bringing their electrifying blend of blues, rock, and soul to the stage! Don’t miss a night of raw energy, fiery riffs, and soul-stirring vocals that’ll leave you breathless. Get ready to groove, sweat, and feel the magic of MOJO GYPSY live!

Quiet Riot is bringing the thunder to Shade Valley Camp Resort on August 5th! Get ready to bang your head to metal anthems like “Cum On Feel the Noize” and “Metal Health” as they rock the stage with full-force energy.This is your chance to experience legendary ’80s metal in the heart of biker paradise. Dust off […]

Wednesday, August 6th, 2025 Iron Horse Saloon Concert Area Register: 11:00 AM Show: Noon - 3:00 PM, Awards: 4:00 PM

See Gretchen Wilson at Full Throttle Saloon August 6th. Visit our website for more information.

Wednesday, August 6th, 2025 Leaving from the Iron Horse Saloon Parking Lot Kickstands up: Noon

Wednesday, August 6, 2025 8:00 AM 3:00 PM Sign Up: 8 AM - 9:30 AM Ride: 10 AM

Wed, August 6 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS CAMPERS MUST PURCHASE A COVER CHARGE WRISTBAND TO ENTER Kickstands Bar & Grill. NOTE: You MUST be 21+ to ENTER July 28th-August 9th. Light and […]

 A NIGHT OF RAW COUNTRY SOUL & OUTLAW SPIRIT!  Country music ain’t dead—it just needed Shelby Lee Lowe to wake it up. Straight outta the heart of Tennessee, this rising star is bringing his gritty, truth-telling anthems to Sidehack Saloon for a night of real country music—the kind that hits like whiskey and lingers like smoke. Lowe’s songwriting blends hard-lived […]

Shade Valley Camp Resort is thrilled to announce that BULLETBOYS will be hitting the stage for an unforgettable night of high-energy rock ‘n’ roll on August 6th! Fronted by the legendary Marq Torien, BulletBoys will bring their explosive hits like “Smooth Up In Ya,” “For the Love of Money,” and more to the heart of Sturgis. Don’t miss your chance to […]

Since 2017, the one and only Hillbilly Demons have breathed new life into old country. Performing all over the state, this high-energy, edgy country band known for their gritty sound and unforgettable live performances . Blending country with a rebellious spirit. They deliver toe-tappin’ tunes and foot stoppin’ fun.

 KNOCK OUT – THE ULTIMATE CLASSIC HARD ROCK EXPERIENCE! Get ready to ROCK! KnockOut is bringing the high-voltage sounds of the ’70s, ’80s, and ’90s to Shade Valley Camp Resort for a night of high-octane, fist-pumping tribute to the greatest decades of hard rock! We’re talking about a full night of explosive hits from the golden age when rock gods ruled […]

Rev those engines and warm up those vocal cords – legendary rock icon Sebastian Bach is hitting the stage at Shade Valley on August 6th! Relive the glory days of hard rock with explosive anthems like “18 and Life”, “Youth Gone Wild” and “I Remember You” – plus solo bangers and maybe a surprise or two! This […]

See Jackyl and Tim Montana August 7th at Full Throttle Saloon. Visit our website for more information.

Thu, August 7 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

 A NIGHT OF RAW COUNTRY SOUL & OUTLAW SPIRIT!  Country music ain’t dead—it just needed Shelby Lee Lowe to wake it up. Straight outta the heart of Tennessee, this rising star is bringing his gritty, truth-telling anthems to Sidehack Saloon for a night of real country music—the kind that hits like whiskey and lingers like smoke. Lowe’s songwriting blends hard-lived […]