JULY 20 - AUGUST 3, 2025  Jenna, a waitress and expert pie maker, is stuck in a small town and a loveless marriage. Faced with an unexpected pregnancy, Jenna fears […]

Performing all day, every day 10AM-6PM from  July 25th – August 10th and in between our daily Wet T-Shirt Contest!   Come give DJ Guido some love while he keeps the party going with […]

Nick Gold will be appearing nightly during the rally.

See Hank Williams Jr. at Full Throttle Saloon Sunday, August 3rd. Visit our website for more information.

Ian Munsick and Tyler Halverson Sunday, August 3, 2025 Ages 21+ No tickets required. All rally concerts are free w/ paid VIP upgrade options.

Sunday, August 3rd, 2025 Iron Horse Saloon Concert Area Register: 11:00 AM Show: Noon - 3:00 PM, Awards: 4:00 PM

Guild Of Ages is a melodic hard rock/AOR band that originally formed in Denver in 1989 under the name Caught In The Act (later shortened to CITA). They made a name for themselves in […]

MOJO GYPSY is bringing their electrifying blend of blues, rock, and soul to the stage! Don’t miss a night of raw energy, fiery riffs, and soul-stirring vocals that’ll leave you breathless. […]

THE COMANCHEROS are riding into the 85th Sturgis Motorcycle Rally for a night of outlaw country, southern rock, and biker anthems! Saddle up for a high-energy performance packed with hard-driving tunes, whiskey-soaked vocals, […]

Sun, August 3 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

Get ready for an unforgettable night of soulful vocals, electrifying energy, and breathtaking performances! Jessica Loobey is taking the stage for a one-night-only show that you do not want to miss! From powerful ballads […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

LEWD AND CRUED – The wildest, sleaziest, most explosive Mötley Crüe tribute act on the planet – is coming to STURGIS to bring the 1980s Sunset Strip debauchery straight to your face! Expect all the hits, the leather, […]

 A NIGHT OF RAW COUNTRY SOUL & OUTLAW SPIRIT!  Country music ain’t dead—it just needed Shelby Lee Lowe to wake it up. Straight outta the heart of Tennessee, this rising star […]

2025 is gonna be Nothin’ But a Good Time! Back by popular demand, the world’s #1 Poison tribute Shot of Poison is hitting the stage August 3rd & 4th at Shade Valley […]