Jay David Morse, a cherished husband, father, grandfather, and brother, passed away peacefully of natural causes on February 18, 2025, in Box Elder, South Dakota. Born on December 8, 1943, in Waukesha, Wisconsin, Jay’s life was marked by his dedication to his family, his passion for the open road, and his unwavering optimism.
Jay grew up in the heart of Wisconsin, where his early years were shaped by the love and guidance of his parents, Wilbur and Grace Morse, both of whom preceded him in death. He attended Arrowhead High School in Hartland, Wisconsin, and later in life honed his skills at Western Dakota Technical Institute, earning an automotive degree that paved the way for his future endeavors.
He faithfully served his country during the Vietnam Era from June 27, 1966 until June 28, 1972. He was honorable discharged as a E-5.
His career as an over-the-road truck driver was not just a job but a calling. Jay took to the highways with a sense of adventure and purpose, and he found joy in training many aspiring truck drivers, sharing his vast knowledge and experience with the next generation. His work ethic was unparalleled, and his contributions to the field were widely respected among his peers.
Jay’s life was rich with interests that spoke to his character. He was an avid fan of John Wayne western movies and could often be found engrossed in a Louis L’Amour novel, relishing the tales of courage and frontier justice. His love for westerns was only matched by the joy he found in teasing his great-grandchildren, a pastime that brought laughter and happiness to family gatherings.
Those who knew Jay would describe him as a handy man with a loving heart and an optimistic spirit. He could fix almost anything, and his hands were rarely still. His optimism was a beacon for his family, lighting the way through life’s challenges with a gentle reminder that, as Helen Keller once said, “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”
Jay’s legacy is carried on by his devoted wife, Margaret Morse, and their children: David Morse, Ervin (Lori) Morse, Tommy Morse, and Linda Jean Morse. He was a proud grandfather to five grandchildren and four great-grandchildren, who will miss his playful spirit and wise counsel. He is also survived by his loving sisters, Joyce and Jill, who will remember their brother with fondness and deep affection.
In addition to his parents, Jay was preceded in death by four brothers and three sisters, with whom he shared an unbreakable bond and countless cherished memories.
Jay David Morse lived a life full of love, hard work, and cherished moments. He left this world better than he found it, through his kindness, his teachings, and his enduring belief in the goodness of people. As his family and friends bid farewell to this remarkable man, they take comfort in knowing that his journey was a full one, and his story—a tale of love, labor, and laughter—will be told for generations to come.
As we say goodbye to Jay, we celebrate a life well-lived and a journey well-traveled. His memory will live on in the hearts of those who loved him, and his influence will continue to guide us on the road ahead.
Upon his request cremation has taken place and no services are planned at this time. Please remember Jay as you remember him.
Friends and family may sign the online guest register and leave written condolences at WestRiverFuneal.com.
Arrangements are under the direction of Dean Moncur at West River Funeral Directors in Rapid City.
