TURGIS, SD.. — The Sturgis Buffalo Chip has announced the return of its celebrated Motorcycles As Art exhibition for the 2025 Sturgis Motorcycle Rally, unveiling a preliminary lineup of renowned builders, artists and special features. The event will take place at the Buffalo Chip Event Center from Saturday, August 2 through Friday, August 8, from 3 p.m. to midnight daily.
Now in its 17th year, the exhibition was originally created by iconic motorcycle photographer Michael Lichter and is currently curated by Kevin Dunworth and Savannah Rose. The 2025 edition continues the tradition of showcasing motorcycle culture through the lens of art and craftsmanship, offering an experience unique to Sturgis and unmatched anywhere in the world.
The weeklong gallery is free to the public and will include:
- Debuts of custom motorcycles by internationally acclaimed builders
- Original wall art by both legendary and emerging motorcycle artists
- Live welding and painting demonstrations
- A creative helmet installation featuring Dirty Dozen Helmets from Torc Helmets
- A special photography collection curated by Billy Lane of Choppers Inc
“This exhibition holds significant meaning,” said Rod Woodruff, CEO of the Sturgis Buffalo Chip. “In a world where the motorcycling industry and freedom-loving lifestyle continually faces challenges and detractors, this exhibition stands as a powerful force for preservation and progress. Its legacy is a vitally important influence that fuels inspiration, fosters community and helps grow the industry and culture we all care so deeply about.”
The Motorcycles As Art exhibition is presented in partnership with sponsors including Progressive, Gates Belt Drive, Arlen Ness, Baker Drivetrain, Blackout Industries, Harley Davidson, Iron Lily, Milagro, Sailor Jerry, Torc Helmets, Tullamore Dew and Yuasa Battery.
The exhibition is one of many experiences at the Buffalo Chip during the 85th anniversary of the Sturgis Motorcycle Rally, which runs from August 1 to 10. Attendees can also enjoy concerts, charity rides, custom bike shows, stunt exhibitions, women’s events, racing and more. A full schedule is available at BuffaloChip.com/EVENTS.
