JULY 20 - AUGUST 3, 2025  Jenna, a waitress and expert pie maker, is stuck in a small town and a loveless marriage. Faced with an unexpected pregnancy, Jenna fears […]

21 To Burn is a new American rock band who are quickly establishing themselves in the rock community. Formed on Florida's Treasure Coast, their high intensity performances and extremely wide […]

Get ready to serve up some summer fun at the Beat the Heat Pickleball Tournament! Whether you’re a seasoned pro or just love the game, this three-day event is your […]

Performing all day, every day 10AM-6PM from  July 25th – August 10th and in between our daily Wet T-Shirt Contest!   Come give DJ Guido some love while he keeps the party going with […]

Come take a run through Rapid City and experience the town like no other. July 26th and 27th! Save the date, with the 5k being on Saturday! The Marathon, Half […]

Mon, July 28 @ 1:30 pm - 10:00 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #getloud #loudfest #sturgisrally

Tue, July 29 @ 4:00 pm - 9:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #getloud #loudfest #sturgisrally

When: Wednesday, July 30th, 2025 Check-in at 8:30 AM, with the ride leaving at 9:00 AM Kick off the Sturgis Motorcycle Rally week with Chief VanDewater.  The Chief will lead riders […]

Wed, July 30 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

Thu, July 31 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

Band of Fools is storming the stage for an unforgettable night of pure classic rock energy! We’re talking blistering guitars, powerhouse vocals, and the kind of live performance that’ll have you singing along, […]

Guild Of Ages is a melodic hard rock/AOR band that originally formed in Denver in 1989 under the name Caught In The Act (later shortened to CITA). They made a name for themselves in […]

All aboard! Last Train to Juarez is rolling into town, bringing their signature blend of gritty desert rock, punk energy, and outlaw country soul for a night of unbridled musical mayhem. Hailing from Arizona, […]

Black Stone Cherry And REHAB Friday, August 1, 2025 Ages 21+ No tickets required. All rally concerts are free w/ paid VIP upgrade options.  

Nick Gold will be appearing nightly during the rally.

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

Fri, August 1 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

 A NIGHT OF RAW COUNTRY SOUL & OUTLAW SPIRIT!  Country music ain’t dead—it just needed Shelby Lee Lowe to wake it up. Straight outta the heart of Tennessee, this rising star […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

Guild Of Ages is a melodic hard rock/AOR band that originally formed in Denver in 1989 under the name Caught In The Act (later shortened to CITA). They made a name for themselves in […]

Band of Fools is storming the stage for an unforgettable night of pure classic rock energy! We’re talking blistering guitars, powerhouse vocals, and the kind of live performance that’ll have you singing along, […]

See Night Ranger Saturday August 2nd at Full Throttle Saloon. Visit our website for more information.

Saturday, August 2, 2025 With Dakotah Faye Music begins at 5:30 pm Ages 21+ No tickets required. All rally concerts are free w/ paid upgrade options.

Sat, August 2 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally. Add to calendar

Loud. Raw. Unstoppable. BOMBSTATIK is bringing their high-octane sonic assault to Shade Valley Camp Resort for a night that will leave your ears ringing and your heart pounding. This isn’t just a […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

RATCHET DOLLS taps into the spirit, energy, and raw excitement of vintage Rock ‘n’ Roll and traditional Heavy Metal. Hailing from Texas, this high-adrenaline band is the best example of living […]

MOJO GYPSY is bringing their electrifying blend of blues, rock, and soul to the stage! Don’t miss a night of raw energy, fiery riffs, and soul-stirring vocals that’ll leave you breathless. […]

THE COMANCHEROS are riding into the 85th Sturgis Motorcycle Rally for a night of outlaw country, southern rock, and biker anthems! Saddle up for a high-energy performance packed with hard-driving tunes, whiskey-soaked vocals, […]

See Hank Williams Jr. at Full Throttle Saloon Sunday, August 3rd. Visit our website for more information.

Ian Munsick and Tyler Halverson Sunday, August 3, 2025 Ages 21+ No tickets required. All rally concerts are free w/ paid VIP upgrade options.

Sunday, August 3rd, 2025 Iron Horse Saloon Concert Area Register: 11:00 AM Show: Noon - 3:00 PM, Awards: 4:00 PM

Sun, August 3 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

Get ready for an unforgettable night of soulful vocals, electrifying energy, and breathtaking performances! Jessica Loobey is taking the stage for a one-night-only show that you do not want to miss! From powerful ballads […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

LEWD AND CRUED – The wildest, sleaziest, most explosive Mötley Crüe tribute act on the planet – is coming to STURGIS to bring the 1980s Sunset Strip debauchery straight to your face! Expect all the hits, the leather, […]

 A NIGHT OF RAW COUNTRY SOUL & OUTLAW SPIRIT!  Country music ain’t dead—it just needed Shelby Lee Lowe to wake it up. Straight outta the heart of Tennessee, this rising star […]

2025 is gonna be Nothin’ But a Good Time! Back by popular demand, the world’s #1 Poison tribute Shot of Poison is hitting the stage August 3rd & 4th at Shade Valley […]

See Tesla at Full Throttle Saloon Monday, August 4th. Visit our website for more information.

Monday, August 4, 2025 Ages 21+ No tickets required. All rally concerts are free w/ paid VIP upgrade options.

Monday, August 4th, 2025 Iron Horse Saloon Concert Area Register: 11:00 AM Show: Noon - 3:00 PM, Awards: 4:00 PM

Mon, August 4 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

Loud. Raw. Unstoppable. BOMBSTATIK is bringing their high-octane sonic assault to Shade Valley Camp Resort for a night that will leave your ears ringing and your heart pounding. This isn’t just a […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

2025 is gonna be Nothin’ But a Good Time! Back by popular demand, the world’s #1 Poison tribute Shot of Poison is hitting the stage August 3rd & 4th at Shade Valley […]

All aboard! Last Train to Juarez is rolling into town, bringing their signature blend of gritty desert rock, punk energy, and outlaw country soul for a night of unbridled musical mayhem. Hailing from Arizona, […]

Dokken is revving up to rock the Sturgis Motorcycle Rally 2025 with a high-octane, high-energy performance at Shade Valley Camp Resort on Monday, August 4th! Get ready to scream along to […]

Tuesday, August 5, 2025, | Full Throttle Expo Center Join us at the landmark 85th Annual Sturgis Rally for the motorcycle industry’s premier networking event—Full Throttle Industry Day. Hosted at […]

See Disturbed at Full Throttle Saloon Tuesday, August 5th. Visit our website for more information.

Tuesday, August 5th, 2025 Iron Horse Saloon Concert Area Register: 11:00 AM Show: Noon - 3:00 PM, Awards: 4:00 PM

and early sets from The Four Horsemen Playing 3 Nights: Tuesday, August 5, 2024 Wednesday, August 6, 2024 Thursday, August 7, 2024 Ages: 21+ Tickets: No tickets required.  All rally concerts are free […]

Tue, August 5 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.

 KNOCK OUT – THE ULTIMATE CLASSIC HARD ROCK EXPERIENCE! Get ready to ROCK! KnockOut is bringing the high-voltage sounds of the ’70s, ’80s, and ’90s to Shade Valley Camp Resort for a night of […]

NO COVER CHARGE July 23rd to July 27th or August 9th and 10th. 🚩July 28th - August 8th at Kickstands Bar & Grill 🚩 Free Entrance 7AM-5PM. After 5PM, ALL NON-KICKSTANDS […]

RATCHET DOLLS taps into the spirit, energy, and raw excitement of vintage Rock ‘n’ Roll and traditional Heavy Metal. Hailing from Texas, this high-adrenaline band is the best example of living […]

MOJO GYPSY is bringing their electrifying blend of blues, rock, and soul to the stage! Don’t miss a night of raw energy, fiery riffs, and soul-stirring vocals that’ll leave you breathless. […]

Quiet Riot is bringing the thunder to Shade Valley Camp Resort on August 5th! Get ready to bang your head to metal anthems like “Cum On Feel the Noize” and “Metal […]

Wednesday, August 6th, 2025 Iron Horse Saloon Concert Area Register: 11:00 AM Show: Noon - 3:00 PM, Awards: 4:00 PM

See Gretchen Wilson at Full Throttle Saloon August 6th. Visit our website for more information.

Wednesday, August 6th, 2025 Leaving from the Iron Horse Saloon Parking Lot Kickstands up: Noon

Wednesday, August 6, 2025 8:00 AM 3:00 PM Sign Up: 8 AM - 9:30 AM Ride: 10 AM

Wed, August 6 @ 12:00 pm - 11:30 pm The Sturgis Rally is here at the Loud American in Sturgis. No cover… ever. #loudfest #sturgisrally.