NASCAR’s new $1M In-season Challenge starts with drivers focused more on winning races
June 2, 2025
Bubba Wallace sees NASCAR as having all the momentum possible right now with different media partners. Perfect timing then for NASCAR’s In-season Challenge to debut, right? Well, Wallace forgot that was about to debut even as he thinks this will be a way to get fans even more invested. Kyle Larson also didn’t realize NASCAR’s new in-season competition had its field set after the Cup Series race at the Nashville Superspeedway. Larson said he hadn’t seen any promotion of the competition. NASCAR announced this new in-season competition in May 2024. The next three races will seed 32 drivers for the competition starting at Atlanta on June 28.
