Olga R. Rodriguez.

FILE - The Heritage of Pride group carry banners and balloons during the New York City Pride Parade on June 25, 2017 in New York. (AP Photo/Michael Noble Jr., file)

Pride events face budget shortfalls as US corporations pull support ahead of summer festivities

After years of sponsoring LGBTQ+ Pride events around the country, some companies are pulling their financial support. Some are donating but asking their names not be linked to the events. The scaling back by corporations has left some organizations of the largest Pride events in the country with hundreds of thousands of dollars in budget shortfalls ahead of the summer festivities. The shift has led organizers to ponder the role of corporate America in future Pride events. It also comes as President Donald Trump has shown antipathy for trans protections and drag shows. Experts also note that a growing slice of the public has grown tired of so-called brand activism.

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Rapid City, US
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