
Pride events face budget shortfalls as US corporations pull support ahead of summer festivities
After years of sponsoring LGBTQ+ Pride events around the country, some companies are pulling their financial support. Some are donating but asking their names not be linked to the events. The scaling back by corporations has left some organizations of the largest Pride events in the country with hundreds of thousands of dollars in budget shortfalls ahead of the summer festivities. The shift has led organizers to ponder the role of corporate America in future Pride events. It also comes as President Donald Trump has shown antipathy for trans protections and drag shows. Experts also note that a growing slice of the public has grown tired of so-called brand activism.