
Fight over new US House districts in California could turn on advertising edge in closing days
Less than two weeks from Election Day, a potentially decisive edge in California’s fight over new U.S. House districts has emerged: advertising. Industry data show ad spending — the main pipeline to voters in the vast state — dropping off dramatically by Republicans and other critics of so-called Proposition 50. That’s Democratic Gov. Gavin Newsom’s plan to erase as many as five Republican House seats to counter President Donald Trump’s moves in Texas to gain five Republican districts before the 2026 elections. Data from tracking firm AdImpact show Democrats and other supporters have nearly $9 million in ad buys booked, while opponents have virtually no time reserved.








