Many sports fans are unhappy with how much it costs to watch their games, an AP-NORC poll finds
September 16, 2025
A new poll finds sports fans are likelier to use a combination of streaming services and traditional TV options to access their favorite teams. The Associated Press-NORC Center for Public Affairs Research poll shows this complicated and often expensive patchwork is common for many sports fans and leaves them beholden to multiple platforms and subscriptions if they want to keep up with their teams. About 4 in 10 people who follow sports “extremely” or “very” closely use both cable and satellite TV and a sports streaming platform. That’s compared with about 2 in 10 people who follow sports “somewhat” closely.