Streaming is overtaking theaters for movie watchers, an AP-NORC poll finds
September 25, 2025
A new poll finds Americans are more likely to watch recently released movies from the comfort of their own homes instead of heading out to a theater. The Associated Press-NORC Center for Public Affairs Research poll shows about three-quarters of U.S. adults say they watched a new movie on streaming instead of in the theater at least once in the past year, while about two-thirds say they’ve watched a movie in a theater. The results suggest American moviegoers are more likely to stream a film than see it in the theaters, a shifting tide that was accelerated during the coronavirus pandemic and its aftermath. Convenience and cost are both factors.