The Dubai chocolate craze is now about much more than bars
October 6, 2025
Some flavor crazes flirt with us and fade. Others stay and make themselves at home. The Dubai chocolate movement seems to have put down roots and is spreading. The sweet flavors and thick texture that have made Dubai chocolate bars such a success are morphing into other kinds of confections too. There are Dubai-inspired candies, syrups, croissants, milk shakes and more in a variety of flavors. Big retailers and small bakeries alike have jumped on board. The original Dubai chocolate bar was created in the United Arab Emirates in 2021, and soon exploded on social media. The classic features a thick, milk chocolate shell usually encasing a creamy pistachio or tahini filling mixed with crispy, shredded, phyllo-like pastry.