JONATHAN LANDRUM Jr. and ADRIANA GOMEZ LICON.

Bad Bunny has been chosen to headline the Super Bowl halftime show, marking a significant moment for Latin identity on a major stage. The Puerto Rican superstar’s selection highlights his global influence and the NFL’s effort to diversify its audience. The halftime show is a collaboration between the NFL, Roc Nation, and Apple Music. While artists don’t get paid, they gain massive exposure. The NFL has a history of managing performances tightly, but some artists have defied these constraints. Bad Bunny’s performance could carry deep cultural meaning, blending his music with social and political commentary.