It’s ‘do or die’ for electric vehicle maker Rivian as it breaks ground on a $5 billion plant
September 16, 2025
Rivian Automotive is starting to build a long-delayed electric vehicle plant in Georgia, despite tough challenges in the U.S. market. The company is investing $5 billion as it aims to persuade Americans to buy electric trucks. But Tuesday’s groundbreaking comes just weeks before the federal government kills a $7,500 electric vehicle tax credit that President Donald Trump wanted to get rid of. Rivian officials say they’re banking on making vehicles that buyers will find superior to traditional gas-fueled cars. A new Rivian SUV will start selling next year for $45,000. The Georgia plant is crucial to the company reaching a mass market and achieving profitability after years of losses.