Nonprofits face a tough funding landscape. They hope better storytelling will bring more donations
September 1, 2025
Nonprofits are increasingly using storytelling to connect with donors. Cindy Eggleton, CEO of Brilliant Cities, participated in the “Nevertheless: The Women Changing the World” documentary series to honor her late mother. The series, produced by Elevate Studios, has gained over 3 million views on YouTube. Lance Gould, founder of Brooklyn Story Lab, highlights the importance of storytelling in reaching the right audience. Nicole Bronzan from the Council on Foundations emphasizes transparency in storytelling to build trust. Brilliant Cities saw increased donations after Eggleton’s episode aired, demonstrating storytelling’s impact on fundraising.