DAMIAN J. TROISE Business Writer.

FILE - The Krispy Kreme logo appears above its trading post on the floor of the New York Stock Exchange, Monday, May 9, 2016. (AP Photo/Richard Drew, File)

Krispy Kreme, GoPro and Beyond Meat surge as the latest meme stock revival rolls on

Investors are again turning to meme stocks in the hopes of scoring quick gains. The latest beaten down companies to see a share price revival are Krispy Kreme, GoPro and Beyond Meat. Each company initially surged before leveling off Wednesday. Wall Street defines a meme stock as a stock that gains significant popularity and trading volume, primarily driven by social media hype and online communities, rather than the company’s fundamental financial performance. The latest batch of meme stocks have been mostly struggling to notch profits. The momentum can be short-lived, as shown by Wednesday declines in Kohl’s and Opendoor Technologies, which had been soaring.

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