Jack Daniel’s maker Brown-Forman sees sales fall as Trump trade conflicts weigh on spirits producers
June 5, 2025
Spirits maker Brown-Forman is reporting weaker sales as it confronts challenging market conditions amid trade conflicts and pinched consumer spending. The Louisville, Kentucky-based maker of Jack Daniel’s whiskey said Thursday its full-year net sales were down 5% from the year-ago period, and fell 7% in the fourth quarter. Net income was down 15% for the full fiscal year and plunged 45% in the fourth quarter. The quarterly drop came as Brown-Forman and other U.S. spirits producers who rely heavily on foreign sales started feeling the reverberations from President Donald Trump’s sweeping tariff plans. Brown-Forman also offered a sobering assessment for the coming year.
