STURGIS, S.D. – June 26, 2025 – Downtown Sturgis is set to roar with an unprecedented musical event this Sturgis Motorcycle Rally as the Loud American proudly unveils its “Sturgis LoudFest” free concert series. This year’s festival promises an electrifying blend of intimate nightly performances and high-energy outdoor shows, featuring a special residency by acclaimed Nashville musician David Graham.
From July 31st to August 9th, the Loud American’s very own Budweiser Stage will be the exclusive Black Hills and Sturgis Rally home to Nashville’s David Graham. Known for his captivating performances, The David Graham Residency marks the only opportunity for rally-goers to experience Graham’s unique sound in the region, making his nightly appearances a must-see event.
But the music doesn’t stop there. The party spills out into the Jack Daniel’s Pavilion, where Loud American Sturgis will host a stellar lineup of bands from July 25th to August 10th. The outdoor stage will rock starting at noon daily and feature a diverse range of genres and artists, ensuring there’s something for every musical taste.
Fans can look forward to powerhouse performances from:
- John Scalia & The Dirty Word
- Kat Perkins & The Country Roads
- Pop Rocks
- Brandon Jones Band
- Arcana Kings
- Tripwire
- Tyler Bills Trio
- Leila’s Rose
- Stereotrip
- Grunge Pop
- The Rathco
- Denizens of the Deep
- Johnny Hastings
- Dan Breek
“We’re incredibly excited to bring ‘Sturgis LoudFest’ to the heart of the rally this year,” commented Kelsey Kinney of HomeSlice Concerts. “Our goal is to provide top-tier, free entertainment for all our rally attendees. With The David Graham Residency inside and an incredible roster of bands on our outdoor stage, we’re confident this will be the most unforgettable musical experience at the Sturgis Rally yet.”
Loud American Sturgis is located at 3rd and Main in the heart of downtown Sturgis, making it an easy stop for all rally participants seeking incredible music and an unbeatable atmosphere. Don’t miss out on “Sturgis LoudFest” – your ultimate free concert destination at the 85th Sturgis Motorcycle Rally!
