STURGIS, SD – Loud American Sturgis was the epicenter of high-energy country music this past Saturday night, as Neal McCoy headlined a show that also featured a dynamic opening set by rising star Frank Ray. The packed venue pulsed with excitement from start to finish, leaving fans with a memorable night of live entertainment.
Frank Ray kicked things off, setting the stage with his engaging performance style and contemporary country sound. His set warmed up the crowd, building anticipation for McCoy, a major 90’s country hitmaker and perennial live concert favorite. The seasoned entertainer delivered a powerhouse performance, seamlessly blending his beloved hits with newer tracks. The audience responded with enthusiastic singalongs to classics like “No Doubt About It,” “Wink,” and “Billy’s Got His Beer Goggles On”. McCoy’s signature blend of musical talent, comedic timing, and genuine connection with the crowd was on full display.
“It was an incredible night,” raved Kelsey Kinney, promoter with HomeSlice Concerts Group. “Frank Ray was a fantastic opener, getting everyone in the mood. And then Neal McCoy just took it to another level! His energy is contagious, and he really knows how to work a crowd. The Loud American was packed, and you could feel the excitement in the air. These artists were so genuine and great to work with.” The show was produced in conjunction with North Dakota Country Fest, held each July near New Salem, North Dakota.
