November 22, 2025.

There was a time when presidential hopefuls were coy about their ambitions. They’d travel around the country under the guise of helping other candidates and they’d deflect when pushed about their seemingly obvious White House plans. But that’s not the case so for some Democrats who are considering running in 2028. Some could-be candidates are being far more transparent about their intentions. They’re trying to gain maximum visibility at a time when authenticity is in high demand. Political strategists say it’s an approach that makes sense given the wide-open 2028 field and sheer number of candidates competing for attention.