March Madness in October? Top programs using exhibitions to cash in and check team chemistry
October 16, 2025
The last weekend of October now looks like the second week of March Madness even though the games don’t count. The NCAA recently changed rules to allow more exhibitions without requiring proceeds to go to charity. This has led to more high-profile matchups between top programs before the season officially starts. The games provide a chance to test chemistry with rosters being overhauled every season because of transfers. They also provide a new revenue source for cash-hungry schools sharing revenue with athletes.