taylor swift life showgirl orange color.

Taylor Swift’s new album announcement has everybody seeing orange. She dropped the news in a swirl of a bright orange hue she calls Portofino Orange Glitter. The pop star says the color ushers in her latest era. Her orange era. Color experts say orange evokes creativity and optimism, though some see it as clownish. Laurie Pressman from the Pantone Color Institute describes Swift’s choice as a “new personality” emerging. In India, the saffron shade of orange has religious and now political significance. Meanwhile, Portofino, Italy, has embraced Swift. Fans and fashion experts celebrate the color’s versatility, suggesting ways to incorporate it into wardrobes.