Snoop Dogg’s NBA analyst role underscores why his on-air presence and global appeal keeps growing
January 13, 2026
Snoop Dogg has made a splash as an NBA analyst, joining Reggie Miller and Terry Gannon during the second half of Peacock’s recent Warriors at Clippers broadcast. He also will be involved in NBCUniversal’s coverage of the upcoming Winter Olympics as his role with the broadcaster expands. An AP reporter trailed Snoop through Intuit Dome for an all-access, behind-the-scenes look at his preparation for the Jan. 5 broadcast, including production meetings and pregame interviews. Snoop says this wasn’t a cameo. He aims to bridge the gap between traditional broadcasting and new audiences much like he did at the Paris Olympics in 2024. He is eager to continue evolving as an entertainer and embracing opportunities in sports and beyond.