NFL will honor Martin Luther King Jr. with ‘Choose Love’ stenciled in end zone
January 17, 2026
The NFL will honor the Rev. Martin Luther King Jr. by displaying “Choose Love” in the end zones and on helmet decals for all divisional round playoff games this weekend. “Choose Love” and “It Takes All of Us” will appear on opposite end zones at the Super Bowl next month. Teams will select the end zone stencils for the conference championship games. “Choose Love” was first introduced 2022 when the Bills adopted it as a unifying message for their community after a shooting in Buffalo. NFL teams have widely embraced the stencil, which was featured at the Super Bowl last year following an attack in New Orleans.