From Olympics to Tom Brady, Fanatics expands into entertainment with new studio
January 13, 2026
Fanatics, the sports merchandising giant best known for jerseys and collectibles, is moving deeper into entertainment by launching a studio that will produce films, documentaries, live events and digital series tied to sports and culture. The company announced Tuesday the launch of Fanatics Studios, a new content arm that debuts with projects that include producing the official Olympic film for the LA28 Games, a multipart documentary following seven-time Super Bowl champion Tom Brady and joining ESPN as a producer of the 2026 ESPY Awards. Other partnerships will include ESPN, WWE, MLB and Fox Sports.