ChatGPT’s free ride is ending: Here’s what OpenAI plans for advertising on the chatbot
January 16, 2026
OpenAI plans to introduce ads for ChatGPT users who aren’t paying for the premium version. The company announced Friday that it will start testing ads in the coming weeks. OpenAI aims to monetize its chatbot, which has over 800 million users, most of whom use it for free. Despite being valued at $500 billion, the startup is losing more money than it makes. The digital ads will appear at the bottom of ChatGPT’s answers when there’s a relevant sponsored product or service. OpenAI assures that the ads will be clearly labeled and separated from the organic answers.