black friday shopping spending.

Despite wider economic uncertainty hovering above this year’s holiday season, shoppers turned out in big numbers for Black Friday — spending billions of dollars both in stores and online. Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. Consumers also spent a record $6.4 billion online on Thanksgiving Day, per Adobe. In-store traffic has continued to dwindle. Initial data from RetailNext, which measures real-time foot traffic in physical stores, found that in-store Black Friday traffic fell 3.6% from 2024 — but that’s notably better than a decline of 6.2% seen in the days leading up to Thanksgiving.