Black Friday shopping sales prices deals.

Black Friday may no longer be the retail bacchanalia of years past, but the event still has enough enthusiasts to make it the biggest single shopping day in the U.S.. This year’s traditional kickoff to the holiday shopping season comes as companies navigate an uncertain economic environment. Many have absorbed some of the costs from the Trump administration’s tariffs on imported goods and pulled back on hiring instead of raising prices for customers. Consumer confidence in the economy fell this month. Shoppers nonetheless have remained willing to spend, at least judging by the solid quarterly sales reports from major retailers. But many retail executives also say customers are focusing on deals and being selective.