Bad Bunny Super Bowl halftime show.

Bad Bunny performs during the final concert of his summer residency in his homeland at the Coliseo de Puerto Rico Jose Miguel Agrelot, in San Juan, Puerto Rico, Saturday, Sept. 20, 2025. (AP Photo/Alejandro Granadillo)

Bad Bunny brings Puerto Rico to the world, from his landmark residency to the Super Bowl

Bad Bunny captivated audiences with his residency in Puerto Rico, inspiring patriotism and drawing half a million people to the island this summer. Bad Bunny’s performances highlighted Puerto Rico’s natural beauty and cultural history, featuring his hits and folkloric styles. Now, the artist known for his political activism is set to perform at the 2026 Super Bowl, marking a significant moment for Latino culture. His performance will be in Spanish, further proving that connecting with a U.S. and international audience does not require singing in English. Audiences should expect that Puerto Rican culture and pride will be on display during the show, which could range from 12-15 minutes.

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