bad bunny streams super bowl halftime show.

Puerto Rican superstar Bad Bunny’s music catalog has seen a jump in streams since his 2026 Super Bowl halftime performance was announced last week. That’s according to the industry data and analytics company Luminate. They found that Latin music is primarily consumed via streaming. And Bad Bunny saw a 26% increase in on-demand streams in the United States when comparing the week before the announcement to the week that followed. That’s a bump of nearly 50 million streams. He earned 173 million streams from Sept. 19 to 27. After the announcement, it jumped to 218.5 million streams from Sept. 28 to Oct. 6.