Shopping for school supplies becomes a summer activity as families juggle technology and tariffs
August 13, 2025
Shopping for school supplies has become both easier and more complicated for families. The websites of major retail chains generate lists of recommended items by school and grade, allowing parents to shop with a click. Some schools partner with vendors to sell premade boxes of student essentials. Despite these conveniences, many families start shopping months before Labor Day to find the best deals. Analysts say concerns about price increases from new U.S. tariffs on imports have motivated early shopping. One market research company estimates back-to-school spending in the U.S. will reach $33.3 billion from June through August. Some of the biggest chains are advertising selective price freezes on key products to hold onto customers.