artificial intelligence holiday shopping chatgpt.

FILE - Amazon's generative AI-powered shopping assistant, Rufus, appears on a computer monitor, Dec. 1, 2024, in New York. (AP Photo/Peter Morgan, File)

AI-assisted shopping is the talk of the holiday shopping season

Major retail chains and tech companies are offering new or updated artificial intelligence tools in time for the holiday shopping season. They hope to give consumers an easier gift-buying experience and themselves an augmented share of online spending. Although AI-powered purchases still are in early stages, the shopping assistants and agents rolled out by the likes of Walmart, Amazon and Google can do more than the chatbots of holidays past. The latest versions were designed to  provide personalized product recommendations, track prices and to place some orders through unscripted “conversations” with customers.

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