
‘Recession pop’ and new Christian music surge in the US as streaming growth slows
More music is being streamed than ever before, but the rate of growth has slowed. That’s according to Luminate’s 2025 Midyear Report, which was released Wednesday. Global streams reached 2.5 trillion in the first half of 2025, up from nearly 2.3 trillion last year. However, growth rates have dropped compared to 2024. In the U.S., streaming now accounts for 92% of all music consumption. Notably, Christian music and “recession pop” are seeing a resurgence. Christian music’s growth is driven by younger, streaming-savvy fans, while nostalgic pop hits from the time of the Great Recession are gaining popularity, including tracks from Bruno Mars, Miley Cyrus, Lady Gaga and Rihanna.