
Customers seeking deals gave Amazon’s Prime Day and competing sales a solid start
Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending. Adobe Digital Insights reports that U.S. consumers spent $7.9 billion at e-commerce sites on Tuesday. That was 9.9% more than on the comparable day last year. Analysts are evaluating sales by Amazon, Walmart, Target and other U.S. retailers for clues on whether President Donald Trump’s trade policy and unpredictable tariffs affect prices and consumer behavior. According to consumer data company Numerator, the average Prime Day order on Tuesday cost $58.37. However, the company says 42% of participating households placed more than two orders.