By Mitchell Stafford
RAPID CITY, S.D. — Aby’s, long known as one of downtown Rapid City’s most eclectic live music and events venues, is entering a new chapter under new management, led by a familiar face.
Johnny Service, who has been involved with Aby’s for several years, has officially stepped into a new leadership role with a vision focused on growth, community, and preserving the soul of the venue while elevating its experience.
“Aby’s is the music and culture hub for the city,” Service said. “We service all styles of music and art, so there’s something here for everyone, whether you’re meeting new friends or gathering with lifelong pals to enjoy one of our shows.”
For many in Rapid City’s music scene, Aby’s has become a cornerstone, a place where genres collide, local artists grow, and touring acts connect with fans in an intimate setting. Service believes that role is more important than ever.
Stepping into management, he said, is something he doesn’t take lightly.
“I take this role very seriously, as I always have with Aby’s,” Service said. “This time around, I’m even more dedicated because of our vision moving forward, to make this place safe and legendary.”
That vision includes major upgrades while keeping the venue’s familiar vibe intact. Among the most noticeable changes are a rebuilt stage, upgraded sound system and lighting, and an increasingly ambitious event calendar.
“It’s the same place, same vibe, just with a twist of something we’ve never done before,” Service said. “Bigger, better bands and festivals will definitely be noticed.”
Aby’s is on pace to host more than 120 shows this year, with plans already in motion to make 2026 its biggest year yet. The venue has also expanded beyond music, adding dartboards for competitive tournaments not easily accommodated elsewhere and introducing video lottery options for patrons.
“We want dart players to have a better experience than most bars offer,” Service said. “We’ve also brought in new employees who match the Aby’s vibe, and we’re trying new things with food nights and entertainment. We ask for everyone’s patience as we experiment and see what works best for our environment.”
Despite the upgrades and expansion, Service said supporting local musicians remains a top priority. Aby’s plans to continue pairing local bands with regional and national touring acts, a strategy that has already paid off.
“We’re bringing local bands in as openers to give them opportunities to get noticed,” Service said. “We’ve already had a local band land a big tour with one of our national acts. That’s what it’s about. How cool is it to open at the most intimate venue around with a big name?”
Looking ahead to summer, Service teased a packed lineup featuring a wide range of genres, more outdoor shows, and several major events.
“There are so many different sounds coming, a lot of bangers,” he said. “I’m especially excited about the bands coming to the third annual Four Winds Music Festival. There are so many big names this year. I can’t wait.”
When asked what he hopes people will say about Aby’s a year from now, Service didn’t hesitate.
“I think people will be amazed that anyone in Rapid City even did what we’re about to do,” he said. “I hope Aby’s and the bands involved, are remembered for what we did for our community through music and art.”
Ultimately, Service said his mission is simple but ambitious.
“My goal is to make Aby’s legendary, one way or another,” he said. “We love the people, the city, and the experience. We want everyone who walks through our doors to feel and see the same thing.”
